The Curmudgeon

YOU'LL COME FOR THE CURSES. YOU'LL STAY FOR THE MUDGEONRY.

Friday, January 14, 2011

Eat This

The Government's attempt to whip the nation's flabby juvenile resources into the soldiers, stockbrokers and shelf-stackers of tomorrow has come in for some uncharitable criticism by a children's health group. The Department of Health, which takes advice from the likes of Kellogg's and Nestlé, has been promoting a campaign called Change4Life, whose New Labour roots are evident in its gosh-trendy use of a digit for a word. Supposedly an attempt to incentivise healthy eating, in order that children may grow up to be as fit and self-sufficient as any expenses claimant, the campaign is actually an advertising stunt for the likes of Kellogg's and Nestlé, designed to publicise brand-name junk food while bigger savings and better diet would result from buying something in a less glamorous wrapper. Nevertheless, the Children's Food Campaign has denounced the initiative as "insulting". Evidently, like so many of Britain's charitable resources, the Children's Food Campaign has a long way to go before it truly appreciates what Daveybloke's Big Society thingy is really all about.

1 Comments:

  • At 12:12 pm , Anonymous BenSix said...

    And those rotten bastards helped to ruin The Simpsons. (Well, Simpsons repeats, anyway. The new ones are ruined a priori.)

     

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