The Curmudgeon

YOU'LL COME FOR THE CURSES. YOU'LL STAY FOR THE MUDGEONRY.

Thursday, April 05, 2012

F-Type Words

Apart from the other three hundred and sixty-odd days of the year, there are few better occasions than Maundy Thursday for ministers and businessbeings to give the Queen's English a good trampling. What with the recession and austerity and all, Jaguar Land Rover have chosen to produce a new luxury two-seater car, presumably so that the Chinese politburo and other well-off types will not have to squire their girlfriends about in substandard vehicular conditions. The new model has been designed with an eye to "delivering a heightened level of dynamic driving reward", in the words of the company's linear vehicularity directability enforcer; and it will be built in Birmingham, prompting the business secretary to eructate forth a quote about the ongoing positivity of the UK's automotive story. Cable also professed his delight that the car will be made by "the highly skilled workforce at Castle Bromwich in the Midlands". No doubt his delight was quite genuine; Vincent Cable knows all too well what it's like to be part of a workforce where necessary skills are subject to a certain lack of altitudinal dynamicality.

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